June 17, 2024


Google is dedicated to be the very best place for sustainable digital transformation for European organizations. Our Cloud on Europe’s phrases initiative works to fulfill regional necessities for safety, privateness, and digital sovereignty, with out compromising on performance or innovation. 

In help of this initiative, we’re making our annual declaration of adherence to 2 vital EU codes of conduct for cloud service suppliers: the SWIPO Code of Conduct and the EU Cloud Code of Conduct. We consider that codes of conduct are efficient collaboration devices amongst service suppliers and knowledge safety authorities, the place state-of-the-art business practices may be tailor-made to fulfill sturdy European knowledge safety necessities.

The SWIPO Codes of Conduct

Google believes in an open cloud that provides organizations the flexibility to construct, transfer, and use their functions throughout a number of environments. Portability and interoperability are key constructing blocks of that imaginative and prescient. SWIPO (Switching Cloud Suppliers and Porting Knowledge) is a multi-stakeholder group facilitated by the European Fee, as a way to develop voluntary Codes of Conduct for the correct software of Article 6 “Porting of Knowledge” of the EU Free Movement of Non-Private Knowledge Regulation. To assist exhibit our dedication, Google adheres to the SWIPO Codes of Conduct for Switching and Porting for our foremost companies throughout Google Cloud and Workspace. 

SWIPO is a European normal, however we apply it throughout these companies globally to help prospects worldwide. We see adherence to SWIPO as one other alternative to substantiate our dedication to enhancing buyer alternative. 

That is an ongoing effort. We proceed to work to enhance our knowledge export capabilities and adapt to the altering regulatory panorama. The upcoming EU Knowledge Act goals to cut back vendor lock-in and make the cloud sector extra dynamic. The proposal enhances the work accomplished via SWIPO by introducing a mandate for suppliers to take away obstacles to switching cloud companies. We consider the Knowledge Act may help set the precise aims on cloud switching, and likewise may help deal with a number of the challenges organizations face as they transfer to the cloud and interact in their very own cloud transformations. Google is dedicated to supporting Europe’s ambition to construct a good and progressive cloud sector.

The EU Cloud Code of Conduct

We’re all the time in search of methods to extend our accountability and compliance help for our prospects. To this finish, we adhere to the EU Cloud Code of Conduct, a set of necessities that allow cloud service suppliers to exhibit their dedication to rigorous knowledge safety requirements that align to the GDPR. Google was one of many first cloud suppliers to help and cling to the provisions of the code, following significant collaboration between the cloud computing group, the European Fee, and knowledge safety authorities.

What’s Subsequent

We’ll proceed to take heed to our prospects and key stakeholders throughout Europe who’re setting coverage and serving to form necessities for knowledge safety, privateness, and sovereignty. Our purpose is to make Google the very best place for sustainable, digital transformation for European organizations on their phrases—and there may be way more to return. To study extra about how we help prospects’ compliance efforts, go to our Compliance Useful resource Middle.


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