May 26, 2024


Innovate, Join, Domesticate 

The Cloud Cultures collection is an exploration of the intersection between cloud innovation and tradition throughout the globe. 

Final yr, I visited Poland, Sweden, England, and Italy, and realized how the distinctive tradition of every of those international locations has formed how they undertake and use expertise, demonstrating the various methods during which expertise can be utilized to boost lives and societies. It was an interesting testomony to the flexibility of expertise, and there was clear proof that individuals form expertise, not the opposite method round.   

Now, I begin my subsequent journey in Mexico, a number one nation in cloud adoption in Latin America.

Cloud Cultures

Discover the methods individuals throughout the globe are utilizing Azure expertise

a view of a city

Mexico is a rustic of contrasts, the place historical and trendy coexist in concord. Its wealthy cultural heritage displays the various influences which have formed its identification, from pre-Hispanic civilizations to world integration. However Mexico isn’t solely a rustic of custom; additionally it is a rustic of innovation, the place expertise and enterprise are continuously evolving to fulfill the challenges and alternatives of a altering world. On this episode of Cloud Cultures, I discover how three corporations in Mexico are utilizing expertise to create a tradition of reinvention, and the affect they’re making on each the financial system and society.

Libertad Soluciones de Vida: A imaginative and prescient of economic inclusion

My first assembly is with José Ricardo Merino, the CEO of Libertad Soluciones de Vida, an organization that’s remodeling the monetary sector with a mission of social affect. Libertad Soluciones de Vida affords a spread of economic providers, from financial savings and loans to insurance coverage and pensions. Their focus is to assist people who find themselves usually excluded from the normal banking system, and to create a extra equitable world by empowering individuals with the instruments they should enhance their lives.

Libertad Soluciones de Vida has been working since 1960, nevertheless it was in 2018 that they determined to speed up their digital transformation, utilizing the cloud as the muse of their new providers. The cloud allows them to achieve extra prospects, particularly in distant and rural areas, and to supply them a seamless and customized expertise.

As José Ricardo Merino explains, the cloud isn’t solely a technological resolution, but additionally a cultural one.

“The cloud is a mind-set, a method of working, a method of innovating. It permits us to be extra agile, extra versatile, extra conscious of the wants of our prospects and our society. It additionally permits us to be extra inventive, to experiment with new concepts, to be taught from our failures, and to enhance our providers. The cloud is a catalyst for change and development.”

José Ricardo Merino, CEO, Libertad Soluciones de Vida

The cloud is the muse of their new providers, serving to to ensure that everybody can use the identical providers irrespective of the place they’re situated. Whether or not within the coronary heart of the Mexico Metropolis, or within the forests of the Yucatan, members can go surfing and all have the identical entry.

Cemex: Builds a legacy 

Mexico is famend for its wealthy archaeological heritage and historical websites, spanning historic cultures and civilizations. Simply as these lovely stone foundations have stood the take a look at of time, so too has Cemex, an organization that has embraced innovation to assemble a legacy that has endured for over a century.  

Cemex started as a regional cement firm in 1906, however via mergers and acquisitions, they’ve grown into a world development supplies firm, offering industry-leading merchandise and options all over the world. Fausto Sosa, the Vice President of Info Know-how at Cemex, shared how innovation has been key to their success, with expertise aiding their effectivity and skill to reinvent and create services. 

“We’ve initiated a program we name Cloud Transformation with a transparent aim: to raise buyer expertise. By increasing our capabilities and fostering flexibility and innovation, we’re striving to place our firm on the forefront of progress.”

Fausto Sosa, Info and Know-how Vice President, Cemex

In an industry constructed on conventional approaches, Cemex stands out by piloting innovation in small, agile batches earlier than scaling throughout the group. Shifting ahead, they’re excited to discover how the cloud may allow additional advances reminiscent of synthetic intelligence and machine studying.

Grupo Bimbo: Nourishing a greater world, via expertise

The engaging aromas of Mexico Metropolis’s road meals led us to Grupo Bimbo, an organization that’s innovating to guard the planet, whereas feeding the planet. And whereas I visited, I spent a whole lot of time having fun with the wonderful merchandise they create.

From a single bakery in 1945, Grupo Bimbo has expanded to 34 international locations with greater than 100 manufacturers. Their journey from a small bakery to world’s largest bakery firm is a testomony to their founders’ imaginative and prescient and combating spirit. The success of the bakery is essentially because of their knack for embracing innovation via expertise, being the primary bakery to make use of cellophane. 

“Think about Mexico in 1945, it was only a small place, and the founders had a transparent imaginative and prescient on the place they wish to take it. At the start, every little thing was performed by them. They began that method and in 70 plus years, they turned the largest bakery on the earth. Typically you want to overcome the struggles to search out or to develop. That sentiment, that combating spirit I feel has made us who and the place we’re. The founder’s mentality, that fireplace, continues to be in our DNA.”

Juan Pajon, Enterprise Know-how International Senior Vice President, Grupo Bimbo.

At this time, they’re harnessing information and cloud expertise to boost their sustainability efforts, aiming for 100% renewable vitality by 2025 and net-zero carbon emissions by 2050.

What’s subsequent

Change, as I’ve skilled in Mexico, is a pure, wholesome development that opens doorways to recent alternatives. Innovation doesn’t should be abrupt; a gradual course of permits us to find what really resonates with us. It’s via difficult the established notions that we pave the best way for novel concepts. By welcoming change, Mexico is crafting a future as vibrant and wealthy as its previous.

My journey to Mexico was fueled by a longing for delectable delicacies and priceless knowledge. Having savored each, my gaze now shifts eastward—to a younger nation striving to bridge cultural, social, and geographical divides.

Let’s proceed this journey of discovery, the place expertise, steeped in tradition, shapes our on a regular basis world.

See you subsequent time for brand spanking new sights, delicacies, and innovation!

Study extra

a bridge over a body of water with a mountain in the background

Cloud Cultures

Try the opposite weblog posts on this collection, from Poland to Italy, and extra


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