June 17, 2024

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Editor’s Word: This submit is a part of our Subsequent ’23 collection sharing the newest Google Maps Platform information from the worldwide exhibition of inspiration, innovation, and schooling. To study extra about our new merchandise, be a part of the What’s New with Google Maps Platform session tomorrow from 11 – 11:45 a.m. PDT.


In response to the World Well being Group, as much as ⅓ of the worldwide inhabitants suffers from allergic rhinitis, with one quarter of adults within the US having seasonal allergy symptoms (roughly 67 million People). With the size of pollen seasons and severity of emissions worsening because of the rise in temperatures and greenhouse gasoline emissions because of the altering local weather, companies need to provide their audiences–particularly pollen delicate ones–worth past simply remedy provision. To extend engagement ranges with these prospects and place their manufacturers as a go-to useful resource for seasonal allergy victims, it’s changing into more and more vital for companies to supply their customers with dependable and actionable data on airborne pollen ranges worldwide. As we speak we’re asserting our new Pollen API so companies can share this related data with their customers to assist improve model loyalty and engagement. 

Our Pollen API can be utilized to assist individuals restrict the dangers of publicity to allergenic pollen and make higher knowledgeable each day choices. It was created to assist a wide range of use circumstances with health-related advantages in your prospects. 

  • Related, localized pollen rely knowledge
  • Heatmap visualizations
  • Detailed plant allergen data
  • Actionable tricks to reduce pollen publicity

The information behind our Pollen API

Conventional pollen reporting could be very guide, time-consuming, and sometimes gives delayed outcomes. To not point out that for pollen delicate individuals, it’s additionally vital to have details about the particular crops and species they’re delicate to. So as to present helpful, localized danger indicators to pollen-sensitive teams, it’s important to tell apart between grass, weed, and tree pollen produced by varied plant species. As pollen seasons proceed to alter and develop into tougher to foretell, conventional reporting of pollen counts are normally lacking the data–particularly on the native stage–essential to successfully help individuals with their allergy symptoms. 

Our Pollen API is predicated on a mannequin that calculates the seasonality and each day quantity of pollen grains on a 1×1 km2 grid in over 65 nations worldwide, supporting an as much as 5-day forecast, three plant sorts, and 15 totally different plant species. The mannequin makes use of varied inputs like land cowl, climatological knowledge, annual pollen manufacturing per plant, and extra to ship dependable output predictions of the native pollen stage and publicity danger. 

Capabilities for more healthy choice making and enterprise progress

Offering customized, location-based, plant-specific, well timed pollen knowledge is the important thing to partaking and educating impacted audiences. With our Pollen API, you’ll be able to provide data-based insights for more healthy choice making and assist enterprise progress alternatives corresponding to:

  • Serving to allergy victims reduce reactions by enabling them to optimize remedy use, select preferrred occasions and cleanest routes for out of doors actions, and hold indoor areas as pollen-free as potential. 
  • Empowering customers to arrange for adjustments in pollen ranges with helpful pollen data by means of digital channels, like social, e mail, and web site alerts. 
  • ​​Creating interactive visible experiences that convey granular pollen data to assist individuals make faster, extra knowledgeable well being associated choices, rising engagement and model loyalty, and serving to to distinguish your model.

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