July 22, 2024


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As a part of my annual custom to inform you about how AWS makes Prime Day doable, I’m completely satisfied to have the ability to share some chart-topping metrics (try my 2016, 2017, 2019, 2020, 2021, and 2022 posts for a glance again).

This yr I purchased all types of stuff for my hobbies together with a small drill press, filament for my 3D printer, and irrigation instruments. I additionally purchased some very good Alphablock books for my grandkids. In keeping with our official launch, the primary day of Prime Day was the only largest gross sales day ever on Amazon and for impartial sellers, with greater than 375 million gadgets bought.

Prime Day by the Numbers
As all the time, Prime Day was powered by AWS. Listed below are among the most attention-grabbing and/or mind-blowing metrics:

Amazon Elastic Block Retailer (Amazon EBS) – The Amazon Prime Day occasion resulted in an incremental 163 petabytes of EBS storage capability allotted – producing a peak of 15.35 trillion requests and 764 petabytes of information switch per day. In comparison with the earlier yr, Amazon elevated the height utilization on EBS by solely 7% 12 months-over-12 months but delivered +35% extra visitors per day because of effectivity efforts together with workload optimization utilizing Amazon Elastic Compute Cloud (Amazon EC2) AWS Graviton-based cases. Right here’s a visible comparability:

AWS CloudTrail – AWS CloudTrail processed over 830 billion occasions in assist of Prime Day 2023.

Amazon DynamoDB – DynamoDB powers a number of high-traffic Amazon properties and methods together with Alexa, the Amazon.com websites, and all Amazon success facilities. Over the course of Prime Day, these sources made trillions of calls to the DynamoDB API. DynamoDB maintained excessive availability whereas delivering single-digit millisecond responses and peaking at 126 million requests per second.

Amazon Aurora – On Prime Day, 5,835 database cases operating the PostgreSQL-compatible and MySQL-compatible editions of Amazon Aurora processed 318 billion transactions, saved 2,140 terabytes of information, and transferred 836 terabytes of information.

Amazon Easy Electronic mail Service (SES) – Amazon SES despatched 56% extra emails for Amazon.com throughout Prime Day 2023 vs. 2022, delivering 99.eight% of these emails to prospects.

Amazon CloudFront – Amazon CloudFront dealt with a peak load of over 500 million HTTP requests per minute, for a complete of over 1 trillion HTTP requests throughout Prime Day.

Amazon SQS – Throughout Prime Day, Amazon SQS set a brand new visitors file by processing 86 million messages per second at peak. That is 22% improve from Prime Day of 2022, the place SQS supported 70.5M messages/sec.

Amazon Elastic Compute Cloud (EC2) – Throughout Prime Day 2023, Amazon used tens of hundreds of thousands of normalized AWS Graviton-based Amazon EC2 cases, 2.7x greater than in 2022, to energy over 2,600 companies. By utilizing extra Graviton-based cases, Amazon was in a position to get the compute capability wanted whereas utilizing as much as 60% much less power.

Amazon Pinpoint – Amazon Pinpoint despatched tens of hundreds of thousands of SMS messages to prospects throughout Prime Day 2023 with a supply success charge of 98.three%.

Amazon GuardDuty – Amazon GuardDuty log quantity over the 2 days of Prime Day 2023 was the best within the historical past of the service. In these two days, GuardDuty monitored 29% extra log information than the service processes on a typical day.

Put together to Scale
Yearly I reiterate the identical message: rigorous preparation is essential to the success of Prime Day and our different large-scale occasions. In case you are getting ready for the same chart-topping occasion of your individual, I strongly advocate that you just reap the benefits of AWS Infrastructure Occasion Administration (IEM). As a part of an IEM engagement, my colleagues will offer you architectural and operational steering that may show you how to to execute your occasion with confidence!



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