June 17, 2024


Editor’s notice: That is the primary weblog in a collection referred to as Meet the Google Cloud Knowledge Champions, a collection celebrating the folks behind knowledge and AI-driven transformations. Every weblog contains a champion’s profession journey, classes discovered, recommendation they might give different leaders, and extra. This story options Di Mayze, World Head of Knowledge and AI at WPP, the inventive transformation firm that makes use of the facility of creativity to construct higher futures for our folks, planet, shoppers, and communities. Learn extra about WPP’s work and hearken to Di communicate at this fireplace chat with Google Cloud’s VP of Advertising, Alison Wagonfeld, and this Forrester webcast with Bruno Aziza and Noel Yuhanna.

Inform us about your self. The place did you develop up? What did your journey into tech seem like? 

I grew up in Essex and was there for 16 years till my dad, who I lived with, received remarried and moved to Somerset, and I tagged together with him. Aside from a number of years in Nottingham, I’ve lived in London since I went to Kingston College. I now dwell in Barnes in Southwest London with my husband and 13 12 months outdated son. Our home is ridiculously techie, which is enjoyable till now we have an influence minimize and understand now we have no mild switches and we are able to’t perform with out our Google Residence.

From a tech standpoint, I used to be all the time a bit nerdy. In 1996, I wrote my dissertation on the web as an promoting medium. I figured so little was identified about it that I stood probability of getting grade, however in actuality, I used to be hooked on the chance introduced by new tech, notably in advertising. Roll ahead to 1999, I grew to become the primary Head of Digital (or On-line Supervisor because it was referred to as then) at Hearst UK, a shiny journal firm that on the time didn’t suppose the web was any form of risk to conventional publishing since you couldn’t take your pc on the prepare or within the bathtub! 

Because the second chapter of my profession, I left work to do a full time MBA. As part of my course, I developed a mission for dunnhumby in 2006, which is when my love for knowledge began. I subsequently went to work there. What a tremendous firm to start out a knowledge profession! I’ve labored in knowledge and tech roles since then, at Boots after which at WPP, the place I’ve been since 2014.

Which leaders and/or firms have impressed you alongside your profession journey?

Clive Humby at dunnhumby was my first knowledge inspiration. He’s unbelievably good, all the time a step forward of every other knowledge folks I do know and he made knowledge accessible to all. The tradition that he and Edwina Dunn created at dunnhumby was unbelievable; many firms attempt to foster a tradition of curiosity and collaboration however dunnhumby actually had it! 

Now, I get inspiration from the three,000 members of the WPP Knowledge & AI Group in so some ways. It’s unbelievable working for a inventive transformation firm, because the alternatives to be inventive with knowledge are limitless and the companies have created good consumer work. 

What’s the best factor you and/or your staff has completed by leveraging knowledge and AI?

The WPP Knowledge & AI Group Knowledge Challenges are actually thrilling to me. We launch a knowledge set within the Knowledge Catalog and set a problem to the neighborhood members to deliver the information to life. I like how completely different all of the entries all the time are. It reinforces to me that the facility is rarely with the information, it’s with the inventive mind that extracts tales and insights from it. We’ve got simply launched our fifth problem and the standard (and quantity) of the entrants simply retains getting higher and higher. My boss, WPP World Chief Know-how Officer, Stephan Pretorius, is the lead decide and we each love watching the finalists current their work to us. I’m enormously happy with the information expertise at WPP.

Know-how is one a part of data-driven transformation. Individuals and processes are others. How have been you in a position to deliver the three collectively? Have been there adoption challenges throughout the group, and in that case, how did you overcome them?

The WPP Open Platform brings collectively expertise, folks, and processes. Everybody throughout WPP can be a part of a neighborhood, take part in coaching, be taught extra about our valued partnerships (corresponding to our partnership with Google Cloud), and perceive what merchandise and knowledge can be found. It’s the folks facet that’s the toughest however fortuitously, staff are all the time eager to find what exists throughout WPP. Once we created the Knowledge & AI staff in 2020, we inevitably had some cynicism round our mission and labored spherical this by specializing in constructing partnerships with the groups that might see the advantages of collaborating with us. After three years, everybody acknowledges that we’re right here to make sure they’ve the information they should ship extraordinary consumer work!

What recommendation would you give individuals who wish to begin knowledge initiatives of their firm? OR What was the very best recommendation you acquired as you have been beginning your knowledge/AI journey?

Get studying, listening, and fascinated by knowledge tales. Discover a weblog or podcast or one thing that will get you fascinated by the function of information in society. My go-to knowledge podcast is BBC Radio four Extra or Much less (one in every of my favourite episodes is Numbers of the Yr 2022), which highlights the function of information in society. I’m additionally a voracious reader; a couple of of my suggestions are the e-book Invisible Girls by Caroline Criado Perez, and The Week in Knowledge and Quantum of Sollazzo newsletters. I all the time say to anybody who has an interview coming as much as have some opinions or tales prepared to point out that you simply suppose in another way about knowledge and might make the topic come to life.

What’s an vital lesson you discovered alongside the way in which to changing into extra knowledge and AI pushed? Have been there challenges you needed to overcome?

I’m not a knowledge scientist and I used to be confused in my early knowledge profession on whether or not that may restrict me. I completely obsess about knowledge however I had little interest in coding. After a couple of years, I noticed that I may use my abilities to champion knowledge practitioners and that the information world had as a lot want for knowledge storytellers, evangelists, strategists, and artistic thinkers because it did scientists, and I may play a task there. 

Considering forward 5-10 years, what prospects with knowledge and AI are you most enthusiastic about?

I like the place no/low code is heading, which ought to make knowledge accessible to so many extra folks. I’m hoping this accelerates attention-grabbing methods to visualise knowledge, making it extra immersive and motivating. 

Need to be taught extra in regards to the newest improvements in Google Knowledge Cloud for databases, knowledge analytics, enterprise intelligence, and AI? Be part of us on the Google Knowledge Cloud & AI Summit to realize professional insights and knowledge methods.


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