May 21, 2024


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Gathering insights from knowledge is a more practical course of if that knowledge isn’t fragmented throughout a number of techniques and knowledge shops, whether or not on premises or within the cloud. Amazon AppFlow offers bidirectional knowledge integration between on-premises techniques and functions, SaaS functions, and AWS companies. It helps prospects break down knowledge silos utilizing a low- or no-code, cost-effective answer that’s simple to reconfigure in minutes as enterprise wants change.

At this time, we’re happy to announce the addition of 22 new knowledge connectors for Amazon AppFlow, together with:

  • Advertising and marketing connectors (e.g., Fb Advertisements, Google Advertisements, Instagram Advertisements, LinkedIn Advertisements).
  • Connectors for customer support and engagement (e.g., MailChimp, Sendgrid, Zendesk Promote or Chat, and extra).
  • Enterprise operations (Stripe, QuickBooks On-line, and GitHub).

In complete, Amazon AppFlow now helps over 50 integrations with numerous completely different SaaS functions and AWS companies. This rising set of connectors may be mixed to allow you to realize 360 visibility throughout the info your group generates. As an example, you may mix CRM (Salesforce), e-commerce (Stripe), and customer support (ServiceNow, Zendesk) knowledge to construct built-in analytics and predictive modeling that may information your subsequent finest supply choices and extra. Utilizing net (Google Analytics v4) and social surfaces (Fb Advertisements, Instagram Advertisements) means that you can construct complete reporting on your advertising investments, serving to you perceive how prospects are partaking along with your model. Or, sync ERP knowledge (SAP S/4HANA) with customized order administration functions operating on AWS. For extra info on the present vary of connectors and integrations, go to the Amazon AppFlow integrations web page.

Datasource connectors for Amazon AppFlow

Amazon AppFlow and AWS Glue Knowledge Catalog
Amazon AppFlow has additionally just lately introduced integration with the AWS Glue Knowledge Catalog to automate the preparation and registration of your SaaS knowledge into the AWS Glue Knowledge Catalog. Beforehand, prospects utilizing Amazon AppFlow to retailer knowledge from supported SaaS functions into Amazon Easy Storage Service (Amazon S3) needed to manually create and run AWS Glue Crawlers to make their knowledge out there to different AWS companies akin to Amazon Athena, Amazon SageMaker, or Amazon QuickSight. With this new integration, you possibly can populate AWS Glue Knowledge Catalog with a couple of clicks immediately from the Amazon AppFlow configuration with out the necessity to run any crawlers.

To simplify knowledge preparation and enhance question efficiency when utilizing analytics engines akin to Amazon Athena, Amazon AppFlow additionally now allows you to set up your knowledge into partitioned folders in Amazon S3. Amazon AppFlow additionally automates the aggregation of information into recordsdata which can be optimized to the scale you specify. This will increase efficiency by decreasing processing overhead and enhancing parallelism.

Yow will discover extra info on the AWS Glue Knowledge Catalog integration within the latest What’s New submit.

Getting Began with Amazon AppFlow
Go to the Amazon AppFlow product web page to be taught extra in regards to the service and examine all of the out there integrations. That can assist you get began, there’s additionally a wide range of movies and demos out there and a few pattern integrations out there on GitHub. And eventually, must you want a customized integration, attempt the Amazon AppFlow Connector SDK, detailed within the Amazon AppFlow documentation. The SDK allows you to construct your individual connectors to securely switch knowledge between your customized endpoint, utility, or different cloud service to and from Amazon AppFlow‘s library of managed SaaS and AWS connectors.

— Steve


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