May 21, 2024


Cloud adoption elevated considerably throughout COVID-19 and continues for a lot of corporations. Nonetheless, an unlimited migration and modernization alternative stays as organizations proceed their digital transformation. In reality, 72 p.c of organizations reported their trade’s tempo of digital transformation accelerated due to COVID-19, in response to a survey sponsored by Microsoft in The Economist1. And we don’t count on that to decelerate anytime quickly.

We’re listening to key themes from our prospects that reinforce this, together with:

  • Cloud has change into the catalyst for innovation. Prospects are transferring past operational effectivity to create new merchandise and choices, leveraging the distinctive capabilities of cloud to differentiate themselves.
  • Prospects will not be simply in search of expertise, they’re in search of a trusted associate. They want an knowledgeable to assist them navigate these powerful points as they transfer towards hybrid, multi-cloud, and edge environments, going through new complexities and alternatives.
  • Safety, knowledge privateness, and compliance are prime of thoughts for purchasers in each trade as cyberattacks proceed to rise2.

These areas are alternatives for us to strengthen our partnerships and assist our mutual prospects understand their best potential. That is why we’re specializing in three key areas of progress for Azure at Microsoft Encourage:

  • Innovation with new cloud-native experiences.
  • Modernization of app and knowledge estates.
  • Migration and modernization of infrastructure and mission-critical workloads.

This week, we’re saying new Microsoft Azure capabilities to assist companions improve return on investments, develop leads, and shorten gross sales cycles. This consists of updates to our Azure Migration and Modernization Program (AMMP) and saying the ISV Success Program.

Learn on for extra particulars on our newest developments and every of the chance areas to see how we are able to ship the best worth to our prospects. Our Azure keynote session can be an incredible useful resource to be taught extra.

Key investments to assist companions obtain success

Azure Migration and Modernization Program

We now have greater than 500 companions enrolled within the Azure Migration and Modernization Program (AMMP) throughout apps, knowledge, and infrastructure. AMMP is our hero program to assist simplify and speed up migration and modernization, with the correct mix of incentives, finest apply steerage, instruments, and knowledgeable assist. AMMP has powered deeper go-to-market connections with companions—and our objective is to make sure each migration and modernization alternative has a associate hooked up to it. Companions are on the heart of how we execute with prospects.

We’re making substantive investments and updates to AMMP to assist drive scale and velocity of migrations:

Now greater than ever, we’d like companions’ assist to scale our prospects’ migration and modernization journeys. Join or nominate prospects for the AMMP.

ISV Success Program

Because the cloud turns into the material of each enterprise, throughout each trade, prospects want extra full options to assist their progress and innovation. This creates great alternative because the demand for software program as a service (SaaS) and “something as a service options proceed to extend. To assist unlock alternatives for software program suppliers we’re excited to announce new advantages with the ISV Success Program to assist ISVs innovate quickly, construct nicely architected purposes, publish them to our business market, and develop their gross sales. At present in preview, and broadly accessible in fall 2022, this system is meant to be the pathway to ISV success within the Microsoft Cloud Companion Program.

Software program suppliers can make the most of this new program to construct throughout the Microsoft Cloud and get entry to cloud sandboxes, developer tooling, technical and enterprise sources, and a devoted neighborhood.

Innovate with new cloud-native experiences

Organizations throughout industries need to ship extremely customized experiences to their finish prospects. Cloud-native purposes may help meet these wants. For instance, Microsoft Azure has helped retailers like Walgreens acquire speedy entry to wealthy transactional knowledge and insights, enabling quicker selections and higher buyer experiences. In accordance with IDCthree, 750 million new logical purposes will likely be constructed by 2025. That is why so many ISVs and enterprises are turning to Azure for his or her cloud-native purposes. Companions may help prospects construct cloud apps utilizing scalable containerized architectures mixed with globally scalable databases infused with intelligence via AI.

Modernize utility and knowledge estates

Modernization of purposes and knowledge represents an enormous associate alternative the place one mission will result in the subsequent. In reality, 59 p.c of organizations see modernizing apps to the cloud as a prime initiativefour. In accordance with Microsoft estimates, the chance for knowledge exceeds $42 billion right this moment, and can develop to $85 billion by fiscal 12 months 2025. Our objective is to assist companions shut offers to modernize the applying and knowledge estates even quicker. We’ve made this much more seamless with our newly launched Microsoft Clever Information Platform. This end-to-end ecosystem integrates databases, analytics, and governance throughout the shopper property—enabling organizations to adapt in real-time, add layers of intelligence to their purposes, unlock quick and predictive insights, and govern their knowledge—wherever it resides.

Regardless of the place our prospects are of their modernization journey, Azure presents flexibility between management over managing infrastructure and the extent of productiveness desired. Companion advisory companies and technical experience is extraordinarily beneficial on this estate-level alternative.

Migrate and modernize infrastructure and mission-critical workloads

Our prospects typically face time-sensitive selections with datacenter contract renewals or software program end-of-support. Consequently, many shoppers need to shift massive components of their IT spend to the cloud with infrastructure as a service (IaaS) seeing the most important improve. 

This 12 months additionally brings well timed migration alternatives for Home windows Server and SQL Server. It’s a good time for companions to advise prospects utilizing SQL Server 2012 and Home windows Server 2012/2012 R2 about Finish of Assist (EOS) timelines and assist them take motion to remain safe. It’s additionally a chance to speak with prospects about their cloud migration and modernization plans. We provide one of the best worth at each stage of cloud migration. To share simply two examples, it’s as much as 80 p.c inexpensive to run Home windows Server VMs and Azure SQL Managed Occasion on Azure than it’s with our principal competitor.  And it’s not nearly prices—we provide distinctive capabilities like Azure Automanage to simplify VM administration and the broadest SQL Server compatibility to ease the transfer.

Learn extra concerning the prime workloads with the biggest migration alternative as a key progress and income driver this coming 12 months with announcement particulars, together with:

  • Azure Confidential Computing capabilities, now typically accessible, enable companions to transition to Azure workloads that deal with delicate knowledge with further ranges of safety.
  • Azure Heart for SAP options, now in preview, is an end-to-end resolution to deploy and handle SAP workloads on Azure, enabling prospects and companions to create and run an SAP system as a unified workload, and offering a extra seamless basis for innovation on the Microsoft Cloud.
  • A brand new Azure Arc Enhance Program, in partnership with Intel, will drive the deployment of Azure Arc and Azure Stack HCI in buyer hybrid environments via our Techniques Integrator associate ecosystem.
  • Our most up-to-date launch of Azure Stack HCI, in preview, delivers extra buyer worth and associate alternative with new options by offering elevated worth on funding, shortened time to worth, and improved assist expertise for Azure Stack HCI.

Get began at Microsoft Encourage

With a lot alternative forward, the place do you have to get began? Be sure you tune into the keynote and the Azure periods linked under to listen to from companions about how they’re already rising their enterprise via Microsoft Cloud and Azure. Companions can convey tailor-made trade experience and options to enrich the innovation that Azure delivers. Along with our superb associate neighborhood, we’re creating alternatives with essentially the most trusted cloud to empower prospects to rework right this moment, tomorrow, and construct for the long run.

Azure periods


1The transformation crucial: Digital drivers within the covid-19 pandemic, The Economist

2Microsoft Digital Protection Report

three750 Million New Logical Purposes: Extra Background, IDC

fourFlexera Releases 2021 State of the Cloud Report Press Launch,



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