May 26, 2024


Editor’s observe: The publish is a part of a sequence highlighting our companions, and their options, which might be Constructed with BigQuery.

To totally leverage the info that’s crucial for contemporary companies, it have to be correct, full, and updated. Since 2007, ZoomInfo has supplied B2B groups with the correct firmographic, technographic, contact, and intent knowledge they should hit their advertising, gross sales, and income targets. Whereas smart-analytics groups have used ZoomInfo knowledge units in Google BigQuery to combine them with different sources to ship dependable and actionable insights powered by machine studying, Google Cloud and ZoomInfo not too long ago have partnered to offer organizations even richer knowledge units and extra highly effective analytics instruments. 

At present, clients now have instantaneous entry to ZoomInfo knowledge and intelligence instantly inside Google BigQuery. ZoomInfo is accessible as a digital view in BigQuery, so analysts can discover the info there even earlier than importing it. As soon as ZoomInfo knowledge has been imported into BigQuery, knowledge and operations groups will be capable of use it of their workflows shortly and simply, saving their gross sales and advertising groups time, cash, and sources. ZoomInfo knowledge units embrace: 

  • Contact and firm. Seize important prospect and buyer knowledge — from verified electronic mail addresses and direct-dial enterprise cellphone and cell numbers, to job obligations and internet mentions. Get B2B firm insights, together with organizational charts, worker and income development charges, and look-alike firms.
  • Technographics and scoops. Uncover the applied sciences that prospects use — and the way they use them — to tell your advertising and gross sales efforts. Uncover developments to form the fitting outreach messaging and decide a purchaser’s wants earlier than making the primary contact. 
  • Purchaser intent. ZoomInfo’s purchaser intent engine captures real-time shopping for indicators from firms researching related subjects and key phrases associated to your online business resolution throughout the net.
  • Web site IP site visitors. Enrich knowledge round site visitors out of your digital properties, so your customer-facing groups can take instant motion and switch site visitors into gross sales alternatives.

Sooner or later, ZoomInfo knowledge units might be obtainable within the Google Cloud Market in addition to Google Cloud Analytics Hub (now in preview) alongside common Google and third-party knowledge units together with Google Tendencies, Google Analytics, and Census Bureau knowledge. 

The brand new options will assist ZoomInfo and Google Cloud clients comparable to Wayfair Skilled, one of many world’s largest house retailers. Wayfair Skilled is a long-time person of ZoomInfo’s Firm Knowledge Brick, API, and enrichment providers. Wayfair Skilled has traditionally accessed ZoomInfo knowledge via file switch, which concerned shuffling encrypted CSVs forwards and backwards over SFTP and guide file processing to ingest it into Google BigQuery. Ryan Sigurdson, senior analytics supervisor at Wayfair Skilled, shared that shifting their month-to-month offline firm enrichment workflow to BigQuery might save them weeks of guide work and upkeep each month. 

Constructed with BigQuery

ZoomInfo is one in every of over 700 tech firms powering their merchandise and companies utilizing knowledge cloud merchandise from Google, comparable to BigQuery, Looker, Spanner, and Vertex AI. Just lately on the Knowledge Cloud Summit, Google Cloud introduced Constructed with BigQuery, which helps ISVs like ZoomInfo get began constructing purposes utilizing knowledge and machine studying merchandise. By offering devoted entry to expertise, experience, and go to market packages, this initiative might help tech firms to speed up, optimize, and amplify their success.

ZoomInfo’s SaaS options have been constructed on Google Cloud for years. By partnering with Google Cloud, ZoomInfo can leverage an all-in-one cloud platform to develop its knowledge assortment, knowledge processing, knowledge storage, and knowledge analytics options. 

“Enabling clients to achieve superior insights and intelligence from knowledge is core to the ZoomInfo technique. We’re excited in regards to the innovation Google Cloud is bringing to market and the way it’s making a differentiated ecosystem that enables clients to achieve insights from their knowledge securely, at scale, and with out having to maneuver knowledge round,” says Henry Schuck, ZoomInfo’s chief govt officer. “Working with the Constructed with BigQuery crew allows us to quickly acquire deep perception into the alternatives obtainable and speed up our pace to market.”

Google Cloud gives a platform for constructing data-driven purposes like ZoomInfo, from simplified knowledge ingestion, processing, and storage to highly effective analytics, AI/ML, and knowledge sharing capabilities, all built-in with the open, safe, and sustainable Google Cloud platform. With a various associate ecosystem and help for multicloud, open supply instruments, and APIs, Google Cloud gives expertise firms the portability and extensibility they should keep away from knowledge lock-in. 

To study extra about ZoomInfo on Google Cloud, go to

To study extra about Constructed with BigQuery, go to


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