At the moment’s put up comes from Rama Notowidigdo, Co-Founder at Sayurbox, an Indonesian meals platform that brings same-day supply of contemporary, pesticide-free produce from conventional farmers straight to metropolis doorsteps.
The center of Indonesia lies in its farming traditions, and now we have an incredible heritage that is mirrored within the number of crops we produce. Mangosteen, cassava, coconuts, shallots, and kale, to call just a few.
However youthful generations are turning away from this life-style, seeing the poverty during which many farmers reside. As a substitute of pleasure in cultivating the bounties of the earth, they see a lifetime of arduous work with little reward. I wished to vary not simply their notion, however the actuality for Indonesian farmers—so in 2016 I began Sayurbox.
My founding companions and I are on a mission to revive pleasure in Indonesia’s farming heritage by digital expertise. By creating an app that permits same-day supply of wholesome produce to city facilities, we need to increase rural dwelling requirements and make farmers proud, understanding their dedication nourishes lives removed from dwelling.
Google Maps Platform helps us flip this mission into actuality, by world-class mapping instruments that allow the availability chain improvements to assist us ship high quality produce to metropolis tables.
Bringing farmers and metropolis dwellers along with Maps-enabled supply-chain innovation
The lifetime of farmers in conventional ‘kampungs’, or villages, could appear a world away from Indonesia’s bustling mega-cities. But there is a pure synergy between contemporary farm produce and Indonesia’s surging center lessons, who more and more search more healthy and extra various meals decisions. The issue? Distribution hurdles typically get in the way in which.
That is the place we are available in. Sayurbox sourcing facilities fan into the countryside to gather items straight from farmers and intelligently distribute them to one among three sourcing hubs. From there, we will type, package deal, and ship to on-line prospects on the day of their order, with the assistance of itinerary and route optimization enabled by Google Maps Platform.
