May 29, 2024


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The Microsoft Cloud alternative is stronger than ever with over 95 p.c of Fortune 500 corporations utilizing Azure, over 145 million every day energetic customers on Microsoft Groups, and over 250,000 organizations utilizing Microsoft Dynamics 365 and Microsoft Energy Platform to run and rework their companies—companions are realizing limitless potential. And companions are important to serving to companies in each industry reply and adapt to the challenges of the world at this time.

We’re investing in our accomplice ecosystem to assist companions do enterprise with us. Beginning July 1, we lowered our market transaction charge from 20 p.c to three p.c. This decreased transaction charge demonstrates our dedication to the success of companions creating worth on our platform—and helps companions hold extra of their margin to spend money on their progress. This announcement made at Microsoft Encourage, amongst others, reinforces our dedication to serving to companions get to market quicker, construct apps for each buyer want, and scale by way of our channels.

An unmatched alternative to construct apps for each buyer want

Microsoft depends on the deep experience of our companions to develop the options our clients want most, and it’s our high precedence to offer the platform, instruments, and sources our companions have to be profitable with the Microsoft Cloud.

Utilizing the Microsoft Cloud was a important enterprise alternative for Icertis when it comes to delivering buyer worth by way of innovation. All the worth of Azure—from AI to blockchain to compute to storage—threaded along with the widespread knowledge mannequin of Dynamics 365 after which Groups for collaboration allows us to offer deep industry-specific options that advance our mission to be the worldwide chief in contract intelligence.”

—Monish Darda, Co-founder and Chief Know-how Officer, Icertis

New build-with and go-to-market advantages for Microsoft 365

There may be an untapped alternative to construct productiveness and collaborative functions within the new hybrid-work actuality. With the unbelievable attain of Microsoft Groups and Microsoft Viva—Microsoft is investing in serving to impartial software program distributors (ISVs) speed up their success with new advantages. Advantages embrace entry to Microsoft know-how, one-on-one consults with Microsoft consultants to assist design and construct collaborative functions and worker expertise options, advertising sources to scale to new clients, and help to realize co-sell standing to extend visibility with our 15,000 plus Microsoft discipline sellers.

Get advantages to construct Microsoft 365 apps.

Simplifying the Enterprise Purposes ISV Join program

The Enterprise Purposes ISV Join program helps ISVs reap the benefits of the rising demand for line-of-business functions leveraging Dynamics 365 and Energy Platform. At Microsoft Encourage, we introduced simplification and enhancements to this system—most notably, we’re lowering the income sharing charges required to obtain advantages and aligning to the newly introduced standardized three p.c transaction charge with the business market. This simplified program will allow ISVs to accrue advantages quicker all whereas persevering with to succeed in clients at scale by way of Microsoft AppSource and leverage the worth of Microsoft’s advertising and promoting engines.

Be a part of the Enterprise Purposes ISV Join program.

Construct quick and future-proof what you are promoting with Azure

Azure has the instruments and providers to help companions in driving utility innovation for his or her clients whether or not that’s modernizing current functions, constructing cloud-native clever functions, or streamlining the event course of with DevOps.

And with hybrid-work locations turning into the brand new actuality, extra organizations day-after-day are utilizing Azure Digital Desktop to modernize their digital desktop infrastructure (VDI) surroundings and stream apps to their workers and contractors with current license entitlements. With the brand new month-to-month per-user entry pricing choice, organizations can use Azure Digital Desktop to ship apps from the cloud as a SaaS answer to clients. This promotion supplies entry to Azure Digital Desktop for no cost till December 31, 2021, to assist companions take a look at and scale distant app streaming options with their clients.

Get began as an Azure accomplice.

Purchase clients as soon as and develop your footprint worldwide

Almost each firm on the planet does enterprise with Microsoft and the business market (inclusive of Microsoft AppSource and Azure Market) is the central engine for companions to succeed in and join with clients. Forrester discovered that ISVs that promote with Microsoft skilled as much as a 400 p.c1,2,three improve in deal sizes and noticed a rise of as much as 250 p.c1,2 in leads.

Lowering transaction charges—from 20 p.c to three p.c

We’re excited to announce that we’re lowering market charges for transactable presents from an industry-standard 20 p.c to three p.c for all transactions beginning this month—easy and predictable.

Along with the transaction charge discount, we’re increasing the fee devices accessible in Microsoft AppSource later this yr. This implies clients could have the pliability to buy utilizing bank cards or invoices, and ISVs can provide customized pricing utilizing personal plans. And clients will have the ability to purchase functions proper inside Microsoft Groups—giving ISVs immediate entry to the 145 million every day energetic Microsoft Groups customers. Plus, ISVs can provide personal pricing to clients to safe bigger offers, and Groups IT can buy and set up ISV apps seamlessly from one single location inside Groups admin heart.

Watch the video under about how Canadian-based ISV, UnlimitedViz—the makers of tyGraph—took their enterprise to new heights and scaled to over six nations by promoting by way of the business market.

tyGraph and Azure video thumbnail

Publish to the business market.

Present entry to the most important distribution channel

Our business market is greater than only a digital storefront. Publishing to is the only path to co-selling—whether or not that’s straight by way of the storefront, by way of our channel of 90,000 resellers, or with our international gross sales pressure of over 15,000 sellers.

New, higher collectively partner-to-partner alternatives

With over 90,000 Cloud Resolution Suppliers, this can be a huge channel for our ISVs to immediately scale their utility to new clients. At Microsoft Encourage, we introduced the preview of latest capabilities to assist ISVs activate this channel. ISVs will have the ability to create new personal presents to resellers (Cloud Resolution Suppliers) and prolong the margin to resellers—incentivizing resellers to promote their functions.

“With all the wants and necessities positioned on our clients at this time, they’re in search of our accomplice group to indicate up collectively as one pressure.”

Mike Fouts, Vice President, Americas Companion Gross sales, Citrix

Via the channel, ISVs can develop their enterprise by increasing into new markets, with out requiring a neighborhood presence, and purchase new clients by way of Cloud Resolution Suppliers. Cloud Resolution Suppliers can broaden their catalog with new ISV options from the business market and bundle their value-added providers to offer clients end-to-end options to resolve their enterprise challenges. This creates stronger, higher collectively, partner-to-partner alternatives to assist our companions develop their enterprise.

This chance is in personal preview and shall be typically accessible for all our ISVs and Cloud Resolution Suppliers later this yr.

Get the small print on this session.

The yr forward

Microsoft Encourage is about celebrating the function of companions and our shared success, we hope you take a look at the 2021 digital occasion. Make sure to tune into the keynote and key classes hosted by my colleagues and buddies. Most notably: Microsoft Cloud for ISVs—unlock your alternative with Toby Bowers, Basic Supervisor for Enterprise Purposes and Casey McGee, VP for ISV gross sales and drive income with essentially the most partner-focused business market with Tanuj Bansal, Basic Supervisor for Azure Advertising, and Jake Zborowski, Basic Supervisor for the Business Market.

We’re devoted to supporting companions in realizing their potential with the Microsoft Cloud—we can’t look forward to the yr forward.

Key sources

Azure. Invent with objective.

1Supply: “The Income And Development Alternatives For Microsoft Azure Companions,” a commissioned Whole Financial InfluenceTM research performed by Forrester Consulting, July 2020.
2Supply: “The Companion Alternative For Creating Microsoft Groups Purposes,” a commissioned Whole Financial InfluenceTM research performed by Forrester Consulting, Might 2021.
threeSupply: “The Companion Alternative For Microsoft Enterprise Purposes ISVs,” a commissioned Whole Financial InfluenceTM research performed by Forrester Consulting, June 2020.


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