The COVID-19 pandemic accelerated the event of latest buyer behaviors. From shopping for important items on-line and selecting up your order from the closest retailer, to choosing supply as a substitute of eating out, these behaviors are possible right here to remain. In keeping with a research by IHL Group, “Purchase On-line, Choose Up In Retailer” (BOPIS) was by far the fastest-growing space of e-commerce earlier than the pandemic. Nowadays, it’s gained even better momentum. Since March 2020, 60% of shoppers report that they’ve modified their purchasing habits¹. Now, they’re prioritizing comfort, availability, and security.
Companies ought to meet clients the place they’re by contemplating new know-how options to offer seamless in-store pickup and environment friendly supply. We have created a brand new Google Maps Platform supply and pickup information that can assist you construct your personal experiences to enhance the shopper journey and your operational effectivity. On this information, you possibly can see examples of the APIs and foundational tech stack that may allow you to construct to your group, and examples of companies identical to yours who’re already remodeling right now’s challenges into tomorrow’s alternative.
Google Maps Platform is designed to assist a seamless BOPIS expertise, With our APIs, you possibly can assist clients sail via checkout, find out about close by retailer areas, get turn-by-turn instructions to confidently decide up their buy, whereas giving retailer workers visibility into buyer arrival to scale back wait occasions.
You can even enhance your supply expertise to please clients, assist drivers, and simplify the dispatching course of. For instance, you possibly can decrease supply errors and supply real-time monitoring so your clients are by no means left questioning about their order’s ETA—or worrying that it’s headed to the flawed deal with. Learn the way corporations, like one in all France’s fastest-growing meal supply companies, decreased buyer inquiries about supply standing by 75% after implementing supply options with Google Maps Platform.
Whereas this 12 months introduced distinctive challenges for everybody, it additionally opened up alternatives to form the way forward for purchasing. Obtain the information to learn the way your group can use progressive mapping capabilities to enhance conversions, simplify deliveries, and optimize retailer pickups.
For extra data on Google Maps Platform, go to our web site.
ٰ¹ McKinsey & Firm COVID-19 Client Pulse surveys
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