dunnhumby Launches Mannequin Lab on Azure
September 2 2020
Tesco-owned buyer knowledge agency dunnhumby has launched a web-based app referred to as the Mannequin Lab on Microsoft’s cloud platform Azure, in a transfer to allow knowledge scientists to ship buyer insights sooner.
dunnhumby analyses greater than 395 million shopper baskets and 9 billion knowledge data each week, serving to 1000’s of manufacturers and suppliers within the grocery and drug sectors to grasp how every of their particular person merchandise is performing with several types of consumers. Earlier this 12 months, the agency moved its buyer insights merchandise throughout to Microsoft Azure, to be able to give extra retailers and suppliers immediate entry to shopper and enterprise insights.
The agency’s new Mannequin Lab is designed to resolve retail challenges, similar to understanding buyer churn and predicting propensity to buy, and in what channel – instore versus on-line. It automates knowledge scientists’ repetitive, time-consuming duties, utilizing machine studying know-how to scale back run time and permit knowledge scientists to discover algorithms. As well as, in response to the agency, the Azure-based service provides customers the advantage of all the time working with the most recent software program, without having to fret about updates.
Kyle Fugere (pictured), Head of Innovation and Ventures, feedback: ‘dunnhumby Mannequin Lab already empowers dunnhumby’s knowledge scientists, and it has been integral in enabling them to create hundreds of thousands of fashions for retailers and types world wide quickly and effectively. We’re democratizing buyer knowledge science for everybody and making Mannequin Lab obtainable on Microsoft Azure signifies that it’s now accessible for retailers, manufacturers, and companies, giant and small’.
Site: www.dunnhumby.com .
All articles 2006-20 written and edited by Mel Crowther and/or Nick Thomas until in any other case said.
