May 21, 2024


Microsoft has scored an enormous win as Common Filmed Leisure Group has chosen Azure for its cloud platform.

Common is trying to the cloud to enhance distant collaboration and content material creation. The objective is to show a approach for the inventive groups to work collectively seamlessly, no matter location or circumstances. Particularly with the pandemic forcing many people to proceed working from dwelling, the transition to a cloud-based workflow is extra essential than ever.

Azure’s compute platform and world hyper-scale storage will likely be used to assist the manufacturing of each animated and reside motion content material. The consolidated manufacturing platform will even get monetary savings in the long term by storing assets and guaranteeing they’re out there for reuse.

“With this partnership, Common is constant to construct on our dedication as an trade chief in transitioning to a cloud manufacturing mannequin throughout our portfolio of studios. As outlined final yr within the MovieLabs 2030 imaginative and prescient paper, streamlining our workflows will enable for a extra environment friendly inventive course of, empowering the artists and storytellers we work with to make the perfect content material attainable,” mentioned Michael Sensible, Senior Vice President and Chief Know-how Officer, Common Filmed Leisure Group.

“Along with prospects like Common and DreamWorks, we’re prioritizing cloud + edge applied sciences to assist rework workflows, improve manufacturing output and cut back friction for creatives,” mentioned Hanno Basse, media and leisure CTO, Microsoft Azure. “Working collectively, we aspire to create expertise for the trade, with the trade, to allow them to inform tales the world loves.”

This can be a massive win for Microsoft because it continues to battle Amazon and Google for the US cloud market.


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