May 9, 2025

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The outcomes of cloud adoption are formed dramatically by the folks and cultures that function and innovate with the expertise. The speedy tempo of technological developments we’re seeing on a worldwide scale is thrilling, but when there’s one factor that I really like greater than expertise, it’s the folks, the tales, and the life experiences that affect the way it’s used. These tales present firsthand how expertise and custom mix to type cloud cultures. In our first episode, we explored how the folks in Poland are fearless when it comes time to behave. They’re a dynamic nation embracing change, reinventing themselves, and creating new modern alternatives. Conversations with our prospects and neighborhood leaders in Poland gave me an essential view of how a lot of an affect the historical past of Poland has on the current and future markets. Within the second episode, see what I realized about cloud tradition in Sweden.

Click to watch Cloud Cultures Sweden episode

Sweden: A worldwide-first mindset

Our first Sweden datacenter area launched in 2021 and can develop to be one in all our largest datacenter areas in Europe. My time in Sweden helped me perceive why this area is rising so quick.

I realized firsthand how Swedes rework easy concepts into world successes. For Sweden, success is aware of no borders. This can be a place that thinks past its personal perimeter, as a result of the market calls for it, and success is dependent upon it. Regardless of being one of many largest nations in Europe by landmass, it’s one of many smallest in inhabitants—which forces Sweden’s formidable entrepreneurs to undertake a global-first mindset from day one. Collaborating with folks around the globe with completely different mindsets is without doubt one of the largest challenges firms will face as they globally scale. It requires tapping into these various views to create a greater final result. That is what drew me to Sweden. Their holistic method to innovation has created an setting that fosters collaboration when scaling and permits them to thrive.

This deal with collaboration helped me higher perceive “fika”. Whereas the time period “fika” interprets to “espresso”, in English, I realized in Sweden, fika is rather more than that. Fika is an expertise that does contain espresso and cookies however is extra in regards to the dialog and connection. It actually focuses on the human energy of collaboration. This concept of fika is woven into Sweden’s tradition of innovation. It turns into clear that when shared beliefs underpin collaboration, the affect may be extraordinary.

Fika, in Sweden

Our conversations with prospects and companions helped me see how the highly effective winds of innovation which have converged with native customs, values, and methods of residing, helped create one thing distinctive.

How are Swedish prospects utilizing the cloud

These conversations helped uncover the essence of Sweden’s digital transformation whereas exploring the nation’s dynamic expertise panorama. Beneath are just some of the Swedish prospects who’re reworking their companies to adapt to the rising wants of their prospects in Sweden, and past:

  • Storekey is a Stockholm-based startup that’s serving to retail companies flourish and meet the calls for of an ever-evolving business. Storekey helps retailers by eradicating friction for the customers and the retailers by means of an autonomous expertise platform and the advantages of e-commerce to bodily shops.
  • Handelsbanken is one in all Sweden’s high banks, which gives common banking providers by means of a nationwide department of networks in Sweden, Norway, Denmark, Finland, the Netherlands, and the UK, and is constructed on a powerful emotional bond with their prospects. They realized utilizing cloud providers is one thing that elevated their functionality for innovation, improved worker experiences, and created higher interactions with their prospects. This adoption of the most recent cloud expertise has helped Handelsbanken innovate, in a trusted means, in collaboration with their prospects.
  • Swedbank is a multinational financial institution, based mostly in Stockholm, who noticed the pliability and scalability of the cloud as a method to innovate by utilizing AI and machine studying to boost safety measures to guard in opposition to felony actions equivalent to financial institution fraud.

Constructing a sustainable future

On my journey in Sweden, I sat down with Annika Ramsköld, the Chief Sustainability Workplace at Vattenfall, an vitality firm who’s making waves with their dedication towards a fossil free future. Sustainability shouldn’t be a classy buzzword in Sweden, it’s elementary for Swedish organizations and their companions, and Vattenfall may be very targeted on holding their suppliers and companions, equivalent to Microsoft, to their identical sustainability necessities.

“It’s our goal. Every little thing we do, we wish to assist your complete society to be fossil free. Meaning each little piece of the provision chain, whether or not it’s transport, or the way in which you extract supplies, or the way in which you produce that materials, must be fossil free and be accomplished in a accountable means.”— Annika Ramsköld

I couldn’t agree extra with Annika, as our personal company commitments to be carbon damaging, water optimistic, with zero waste, are echoing comparable commitments by Vattenfall. Our partnership with Vattenfall has helped us make our Sweden Central datacenter area one in all our most sustainable areas globally, and an instance of how a partnership with a standard imaginative and prescient may help us convey a provide of sustainable providers to our prospects.

A Microsoft datacenter building in Sweden Central region

The attain of cloud expertise

Know-how doesn’t outline folks and tradition however as an alternative tradition defines expertise and the way we use it. I realized in Sweden, their method to collaboration, their method to the fika, has formed their utilization of expertise, bringing Swedish innovation to your complete world. I can’t watch for my subsequent journey to be taught much more.

Watch the Cloud Cultures: Sweden episode as we speak.



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