July 22, 2024


Microsoft Encourage is our annual occasion celebrating the neighborhood of over 400,000 Microsoft companions. With the fast developments in commercially accessible AI cloud providers over the previous 12 months, any firm constructing cloud functions—whether or not a start-up or a longtime ISV—has an incredible alternative to construct their AI-based choices and companion with Microsoft. The Microsoft Cloud provides a broad host of AI merchandise and platforms that may be built-in along with your functions to create highly effective, complete, and related options that may be constructed and delivered via our market, all with industry-leading safety.

To assist your group’s development and assist your exploration with our AI merchandise and platforms, we’re excited to announce that ISV Success is now typically accessible to corporations growing B2B cloud functions utilizing the Microsoft Cloud. ISV Success helps corporations construct and publish their B2B cloud functions and purchase clients to drive gross sales via our market. ISV Success has already enabled 1000’s of ISVs to launch new functions on our market which are searchable and transactable by our thousands and thousands of economic clients. Since non-public preview, participation in ISV Success has grown by over 500 %.

Harness alternatives with AI

ISV Success helps you create AI-powered functions throughout the Microsoft Cloud—our collective providing of Azure, Microsoft 365 (together with Groups and Viva), Safety, Dynamics 365, and Energy Platform. By ISV Success, you obtain advantages with a retail worth of greater than USD125,000 to jumpstart your innovation. These advantages embrace cloud sandboxes and developer instruments, curated assets, neighborhood steering, and go-to-market assist. That will help you keep present and forward on the most recent AI capabilities, ISV Success can also be providing AI trainings, so you already know what’s coming and methods to put together.

AI’s fast development serves as a driving motivator for embracing new enterprise fashions and nurturing invention. Microsoft gives you entry to our present and future improvements, enabling you to:

  • Construct your individual AI and enormous language fashions with Azure OpenAI Service in a personal enterprise-grade surroundings. 
  • Innovate with Azure Cognitive Companies and low-code know-how with Microsoft Energy Platform that enable you develop apps rapidly.
  • Be taught extra about upcoming characteristic roadmaps, share suggestions on in-development work, and interact Microsoft 365 product teams with the Know-how Adoption Program (TAP).

And there’s extra. I’m excited to announce that by the tip of the 12 months, ISV Success individuals can even have GitHub Copilot included of their advantages. With GitHub Copilot, ISVs can use an AI pair programmer to spend much less time on repetitive code, and extra time constructing revolutionary functions.

At Microsoft Encourage 2023 and amongst our Microsoft Associate of the 12 months awardees, there are already inspiring tales of know-how suppliers tackling new buyer challenges, leveraging the advantages of ISV Success. Listed here are a couple of examples of ISVs in ISV Success who’re doing so.

  • DataStax: DataStax empowers organizations—and builders—to construct real-time AI functions. As enterprise strikes quicker and quicker, DataStax is leaning into to speed up gross sales. Shifting in direction of a digital-first, B2B gross sales movement, DataStax is closing a number of six-figure offers via the Microsoft business market.
  • Profisee: Profisee’s grasp knowledge administration resolution is how enterprises can overcome their knowledge points to unlock strategic initiatives. By centralizing their gross sales via market—they’ve created a mannequin for simplified promoting that’s resulted in over 800 % year-over-year development in market gross sales.
  • Tanium: Since becoming a member of ISV Success one 12 months in the past, Tanium has received a number of seven-digit offers via the Azure Market. Tanium’s integrations with Microsoft present Azure clients with efficient and resilient IT operations and safety at scale, with real-time visibility, management, and remediation for wholesome and safe environments. And thru , Azure clients can get Tanium’s product virtually immediately.

Promote quicker and get larger offers via

Cloud marketplaces have emerged as the popular technique to assist clients in managing their total cloud property. Industrial clients are more and more navigating to marketplaces to seek out options that assist them spend and fulfill their pre-committed cloud budgets. ISV Success gives skilled steering to get your options rapidly listed on so these clients can discover, uncover, attempt, and purchase your options. After your resolution is listed, ISV Success helps you optimize your advertising with Market Rewards—now a part of ISV Success—to speed up gross sales.

That will help you construct new gross sales channels, multiparty non-public provides are actually accessible on our market when promoting to clients in the USA. This characteristic empowers companions to collaborate collectively and create tailor-made options for patrons. You may interact our broad companion ecosystem to promote your services in your behalf and scale your income era when you sleep.

Pre-committed cloud price range is the biggest driver for patrons utilizing cloud marketplaces. Microsoft mechanically counts the complete sale in direction of a buyer’s dedication when shopping for eligible options. With our new multiparty non-public provide functionality, the sale counts in direction of the client’s cloud consumption dedication in case your resolution is “Azure profit eligible.” With developments in non-public provides and versatile dealmaking options, your group has the instruments to succeed in clients, unlock budgets, and gasoline development. Over 85 % of our enterprise clients with Microsoft Azure consumption commitments are actively shopping for via —trying to maximize the worth of their cloud spend.

“At Dynatrace, we usually promote into the enterprise, and practically all our clients have cloud commitments. With 100% of their buy for our resolution counting in direction of their contract, alternative is a win-win. The variety of market offers we’re transacting are rising as a result of clients wish to get extra worth from their investments and fulfill their commitments. And now with multiparty non-public provides, we are able to open new gross sales channels via our partnerships whereas serving to clients maximize their spending energy.”

—Ayla Anderson, Senior Supervisor, Microsoft Alliance, Dynatrace.

Associate with us and be a part of ISV Success

This 12 months at Microsoft Encourage, we’re delighted to share with you the most recent in AI applied sciences, join you with specialists who’re prepared that will help you get began, and showcase real-world options powered by AI.

As we proceed to develop the Microsoft Cloud and as the most effective place to develop and promote AI-powered functions, we’re most excited to see what you construct subsequent. We invite you to companion with us by becoming a member of ISV Success in the present day.

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