Ten years in the past we launched AWS Accomplice Community (APN) in beta kind for our companions and our clients. In his put up for the beta launch, my then-colleague Jinesh Varia famous that:
Companions are an integral a part of the AWS ecosystem as they allow clients and assist them scale their enterprise globally. A few of our best wins, notably with enterprises, have been influenced by our Companions.
A decade later, as our clients work towards digital transformation, their wants have gotten extra complicated. As a part of their transformation they’re in search of innovation, differentiating options, and routinely ask us to refer them to companions with the suitable expertise and the specialised capabilities that can assist them to make the perfect of use AWS companies.
The companions, in flip, are stepping as much as the problem and driving innovation on behalf of their clients in ways in which rework a number of industries. This contains migration of workloads, modernization of present code & architectures, and the event of cloud-native purposes.
Thank You, Companions
AWS Companions all around the globe are doing superb work! Integrators like Presidio within the US, NEC in Japan, Versent in Australia, T-Techniques Worldwide in Germany, and Compasso UOL in Latin America are delivering some exemplary transformations on AWS. On the product facet, corporations like Megazone Cloud (Asia/Pacific) are partnering with world ISVs corresponding to Databricks, Datadog, and New Relic to assist them go to market. Many different ISV Companions are working to reinvent their choices so as to reap the benefits of particular AWS companies and options. The checklist of such companions is lengthy, and contains Infor, VTEX, and Iron Mountain, to call a couple of.
In 2021, AWS and our companions labored collectively to deal with a whole bunch of 1000’s of buyer alternatives. Companions like Snowflake, logz.io, and Confluent have advised us that AWS Accomplice program corresponding to ISV Speed up and AWS International Startup Program are having a measurable influence on their companies.
These are just some examples (we now have many extra success tales), however the total development must be fairly clear — transformation is crucial, and AWS Companions are prepared, prepared, and capable of make it occur.
As a part of our celebration of this necessary anniversary, the APN Weblog will probably be sharing a sequence of success tales that target partner-driven buyer transformation!
A Decade of Accomplice-Pushed Innovation and Evolution
We launched APN in 2012 with a couple of hundred companions. At present, AWS clients can select choices from greater than 100,000 companions in additional than 150 nations.
Plenty of this development may be traced again to our first Management Precept, Buyer Obsession. Most of our companies and main options have their origins in buyer requests and APN isn’t any completely different: we construct applications which are designed to fulfill particular, expressed wants of our clients. At present, we proceed to hunt and take heed to associate suggestions, use that suggestions to innovate and to experiment, and to get it to market as rapidly as doable.
Let’s take a fast journey by means of historical past and assessment a number of the most fascinating APN milestones of the final decade:
In 2012, we first introduced the associate kind (Consulting and Expertise) mannequin when APN got here to life. With every associate kind, companions may qualify for one of many three tiers (Choose, Superior, and Premier) and obtain advantages primarily based on their tier.
In 2013, AWS Companions advised us they needed to face out within the business. To permit companions to distinguish their choices to clients and present experience in constructing options, we launched the primary two of what’s now a really lengthy checklist of competencies.
In 2014, we launched the AWS Managed Service Supplier Program to assist clients discover companions who might help with migration to the AWS cloud, together with the AWS SaaS Manufacturing unit program to help companions seeking to construct and speed up supply of SaaS (Software program as a Service) options on behalf of their clients. We additionally launched the APN Weblog channel to convey associate success tales with AWS and clients to life. At present, the APN Weblog is likely one of the hottest blogs at AWS.
Subsequent in 2016, clients began to ask us the place to go when in search of a associate that may assist design, migrate, handle, and optimize their workloads on AWS, or for partner-built instruments that may assist them obtain their objectives. To assist them extra simply discover the suitable associate and answer for his or her particular enterprise wants, we launched the AWS Accomplice Options Finder, a brand new web site the place clients may seek for, uncover, and join with AWS Companions.
In 2017, to permit companions to showcase their earned AWS designations to clients, we launched the Badge Supervisor. The dynamic device permits companions to construct custom-made AWS Accomplice branded badges to focus on their success with AWS to clients.
In 2018, we launched a number of new applications and options to higher help our companions acquire AWS experience and promote their choices to clients together with AWS Machine Qualification program, AWS Effectively-Architected Accomplice Program, and a number of other competencies.
In 2019, for mid-to-late stage startups looking for help with product improvement, go-to-market and co-sell, we launched the AWS International Startup program. We additionally launched the AWS Service Prepared Program to assist clients discover validated associate merchandise that work with AWS companies.
Subsequent, in 2020 to assist organizations co-sell, drive new enterprise and speed up gross sales cycles we launched the AWS ISV Speed up program.
In 2021 our companions advised us that they wanted extra (and sooner) methods to work with AWS in order that they might meet the ever-growing wants of their clients. We launched AWS Accomplice Paths so as to speed up associate engagement with AWS.
Accomplice Paths substitute know-how and consulting associate kind fashions—evolving to an providing kind mannequin. We now supply 5 Accomplice Paths—Software program Path, Hardware Path, Coaching Path, Distribution Path, and Providers Path—which represents consulting, skilled, managed, or value-add resale companies. This new framework supplies a curated journey by means of associate sources, advantages, and applications.
As I discussed earlier, Buyer Obsession is central to every part that we do at AWS. We see companions as our clients, and we proceed to obsess over methods to make it simpler and extra environment friendly for them to work with us. For instance, we proceed to deal with associate specialization and have developed a deep understanding of the ways in which our clients discover it to be of worth.
Our objective is to empower companions with instruments that make it straightforward for them to navigate by means of our collection of enablement sources, advantages, and applications and discover people who assist them to showcase their buyer experience and to get-to-market with AWS sooner than ever. The brand new AWS Accomplice Central (login required) and AWS Accomplice Advertising and marketing Central experiences that we launched earlier this yr are a part of this focus.
To wrap up, I wish to as soon as once more thank our associate neighborhood for all of their help and suggestions. We are going to proceed to pay attention, study, innovate, and work along with you to invent the long run!